ZC Rubber Debuts Two New ARISUN Tires at SEMA

2026-01-04

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Las Vegas, US — November 2025 — ZC Rubber (Zhongce Rubber Group Co., Ltd.) successfully showcased its flagship brands ARISUN, WESTLAKE, and GOODRIDE at the 2025 SEMA Show (November 4–7, Las Vegas Convention Center), and unveiled two new ARISUN passenger car tires for the North American market: the ARISUN AVARIS EV, engineered for electric vehicles with extended mileage, and the ARISUN AGGRESSOR WP21, designed to deliver all-season performance with year-round reliability for drivers in the northern U.S. and Canada. Both products are planned for market launch in 2026.